Monday, October 31, 2005
Evopowerboards are slowly developing as a niche product in the large American market. We are getting more and more customers who have been searching for a quality scooter and have settled on an Evo. This is great news for us as we have really tried hard to market the best damn scooter out there.
It is probably even better news for our customers, the folks who love their Evo's, as they are the ones who ultimately control the brand. They directly lift it through the passion and enthusiasm that one of these magnificent machines unlocks for them. We have been trying to do this for a while and it has certainly become a clearer goal after having read gapingvoid on a regular basis and the Clue Train manifesto in particular
The real game now is to find new areas to push our product. We have just got our DOT approved machine out (pictured above left). This particular bike has its California tag and we are trying to excite owners of yachts, light planes and motor-homes about the usability of this portable moped. I am going to expand on this post in the coming weeks as there are lots of exciting angles to exploit. One of them is the understanding that we have around sustainable energy use, particularly in fossil fuels. This is how we see it:
Most folks would love to be more environmentally sound in the way they go about their daily lives. However, for as much as they know of the need to change their current habits, they show no signs of changing. WHY? There are no suitable alternatives to the products they currently use. Or, there are few products that are economically viable for First World consumers and bar the trusty bicycle, zero for the Third World.
For example, there are many prototype vehicles in planning stages but in reality there are very few in actual commercial hubs. Gizmag is a great publication with some wonderful products but how many of the transport machines are available to consumers right now?
This riddle is one of the issues that I want to explore in this blog. I do think that the L2X pictured above is a product that can answer many of the needs of urban commuters.
Thursday, October 27, 2005
Mighty Mike the Mad Scientist
Mike is in Dubai getting his new plane set up for the Red Bull Challenge at the end of November. This is a very exciting project for us as it is a chance to set a World Record, meet the folks at Red Bull and it also gets the Pumpabike into the frame too!
Roy Dixon and his buddies at Emirates have been the real motivators here and so thanks are due, and good luck! Hope your goens survive Roy!
Roy Dixon and his buddies at Emirates have been the real motivators here and so thanks are due, and good luck! Hope your goens survive Roy!
Wednesday, October 26, 2005
Production!
Welcome to my very first step into this great new medium.
Our aim is to begin a series of discussions around topics that are important to us as a company and to the PTV industry as a whole.
We are a lean, flat and agile company that aims to be the definitive player in the personal transport space in the next five years. We will not achieve this alone, and are clear that this will happen only with the help, interaction and dynamism you all can supply. We have lots to share.
I hope that this is going to be a rollicking good ride!
Our aim is to begin a series of discussions around topics that are important to us as a company and to the PTV industry as a whole.
We are a lean, flat and agile company that aims to be the definitive player in the personal transport space in the next five years. We will not achieve this alone, and are clear that this will happen only with the help, interaction and dynamism you all can supply. We have lots to share.
I hope that this is going to be a rollicking good ride!